Hispanic Insanity? 56% contribution, 43% growth rate, 1.2% of the budge …

As most companies embark into their business planning cycle for 2012, many are still wondering what ought to be their next big play, trend, opportunity to differentiate and climb out of the recession. Would it be an iPad app? An increased focus on “green”, exploring emerging markets or introducing an all-natural low-calorie product? While all of these seem enticing and trendy, when it comes to the hard numbers around contribution, growth and key drivers of volume in America’s top markets, we come back to one answer: LATINOS ARE THE ENGINE FOR GROWTH.

By Liliana Gil, Hispanic Market Expert, Media Contributor, Co-Founder XL Alliance

To read more CLICK on links below;

HispanicCMO.com:
http://www.HispanicCMO.com

HispanicAccountPlanner.com:
http://www.HispanicAccountPlanner.com

HispanicPRpro.com:
http://www.HispanicPRpro.com