Hispanic Market Advertising to Exceed $3 Billion by 2005.

Advertisers spent an estimated $2.79 billion in 2003 to market their products to U.S. Hispanics, a 13-percent increase from last year. The explosive increase in the U.S. Hispanic population coupled with its increasing purchasing power has advertisers jockeying for a larger market share of this largely untapped market. Overall advertising spending increased by more than 47 percent since 1999 while spending in the top 10 DMAs experienced an increase of only 34 percent, suggesting that advertisers are targeting smaller markets such as Atlanta and Denver in an attempt to increase their advertising reach. HispanTelligence estimates that Hispanic market advertising expenditures will surpass the $3 billion mark by 2005.

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http://www.hispanicbusiness.com/news/newsbyid.asp?fpa=0&id=15812