Hispanic Market Pro Announces 2007 Professional Development Teleseminars.

Hispanic Market Pro (HMP) announced its 2007 schedule of audio conferences and a key appointment to direct the service’s programming.

“We took a year-long hiatus to revamp Hispanic Market Pro with a new approach, more affordable rates and leadership that help us deliver high caliber programming,” said Manny Ruiz, who as president of Hispanic PR Wire oversees Hispanic Market Pro. “We passionately believe that HMP is the ideal, cost effective learning vehicle that the industry needs to grow and mature.”

Among the key changes to HMP is the appointment of Natalia Flores, APR, corporate communications manager of Hispanic PR Wire and current president of the Miami chapter of the Public Relations Society of America (PRSA), to direct the service’s teleseminar programming. HMP’s teleseminar rate structure has also been simplified to $110 for professional per call-in site and $35 for students and educators.

The one-hour programs feature the industry’s most respected presenters in a teleseminar format that saves marketers time and travel, lodging, meals and conference registration costs.

HMP’s line up of national teleseminars will tackle a broad range of hot topics in the Hispanic market industry ranging from best practices in Hispanic youth marketing to the Internet. The tentative schedule of confirmed programs, which includes tracks relevant to Hispanic advertising and PR professionals, features:

Insights into Executing Effective Multicultural Marketing Campaigns That Reach Hispanics, African Americans and U.S. Asians
Tuesday, April 10, 3PM EDT

Leading multicultural PR firms and corporate marketers will discuss in-depth what works – and what doesn’t – when planning and executing multi-ethnic outreach.

Latino Clicks: Hispanic Internet Masters Reveal What Works – and What Doesn’t – In the New Web 2.0 Era Thursday, May 17, 3PM EDT YouTube and MySpace may be all the rage now but how are those major trends impacting the Hispanic Internet market space and what can marketers expect to see in the Hispanic version of the Web 2.0 era?

Meet the Press: Editors From The Nation’s Leading Hispanic Youth Media Outlets Thursday, June 14, 3PM EDT The Latino youth market represents one of the most elusive yet growing segments of the Hispanic market and no one is better equipped to help you reach them than the media outlets that specifically cater to them.

Top Strategies for Marketing to Older Generation Latinos Thursday, September 13, 3PM EDT With nearly seven million Hispanics approaching retirement and immense purchasing power, many companies are targeting marketing campaigns to meet the needs of older generation Hispanics.

Connecting With Hispanic SMBs: Strategies and Ideas to Make Millions from This Untapped Market
Thursday, October 11, 3PM EDT

Are you successfully reaching the more than two million Hispanic-owned businesses with an estimated purchasing power of more than $222 billion?

Meet the Press: Editors of the Top Hispanic Men’s Media Outlets Thursday, November 8, 3PM EDT You’ll learn the top do’s and don’ts when pitching Hispanic men’s outlets, what stories they want and what horrible mistakes to avoid.

For more information at http://www.HispanicMarketPro.com