Hispanic Market University To Host Webinar On Working With Hispanic Celebrities.
October 28, 2005
Hispanic Market Pro (HMP) will host a nationally broadcast webinar next Thursday through its Hispanic Market University (HMU) on how advertisers can achieve new successes by working with Hispanic celebrities.
The December 1 event, “Latin Star Power: How to Maximize Your Endorsements and Partnerships with Hispanic Celebrities” is part of HMU’s weekly series of professional development webinars for Hispanic marketers.
The event, one of the first of its kind, will look at topics like how to spot up and coming Latino celebrities in the making; media training for your celebrity spokesperson; case studies of successful campaigns; legal stipulations for your celebrity agreement and more.
Nationally renowned speakers include Gabriel Reyes, president of Reyes Entertainment; Bel Hernandez, co-founder and publisher of Latin Heat Magazine and Latin Heat Online; Ana Lydia Ochoa, supervisor for the Los Angeles office of RL Public Relations+Marketing Inc. and Paul Stringer, managing director and founder of Experiencia. Manny Ruiz, president and CEO of Hispanic PR Wire will moderate the discussion.
A webinar is short for Web-based seminar and is a presentation, lecture, workshop or seminar that is transmitted over the web. HMU is pioneering this format in the Hispanic market.
For more information or to sign up for the webinar, please visit our website, http://www.hispanicmarketpro.com
