Hispanic Marketing Conference To Honor Marketing Leaders.

Aguilar Productions and the James J. Hill Reference Library announced the first annual Hispanic Marketing Midwest Awards Dinner in conjunction with the Ninth Annual Hispanic Marketing Midwest Conference. The awards dinner will honor key leaders and organizations in the fast-growing arena of Hispanic marketing and is being held Monday evening, April 25 at 6 p.m., at the James J. Hill Reference Library in Rice Park in downtown St. Paul.

In conjunction with the Awards Dinner, the Hill Library will unveil its new HispanSource Web site, www.hispansource.org, the nation’s premier online business information source featuring objective and timely data on the U.S. Hispanic/Latino community. HispanSource was created by the Hill Library in collaboration with Hispanic marketing experts Rick Aguilar of Aguilar Productions and Rico Vallejos of LatinoCreative.com, and features direct access to Hispanic research, demographics, media links, association information and more. HispanSource is free to registered users and is designed to provide businesses that wish to market to the $750 Billion U.S. Hispanic market the credible, objective, and relevant business information needed for business/marketing planning and successful sales strategies.

The Awards Dinner will bring well-deserved recognition to companies, business leaders and individuals who have shown a commitment to and provided leadership in the Hispanic marketing community, locally, regionally and nationally. The dinner is made possible by sponsorship from American Family Insurance and additional support from the City of Saint Paul. Recipients of the 2005 Awards include:

1) Hispanic Marketing Achievement Award for Outstanding Leadership in the Development of the Hispanic Marketing Industry – Hector Orcí, co-founder and co-chair of La Agencia de Orcí & Asociados, Los Angeles, California. At Orcí he has helped increase sales and profits for several Fortune 500 companies, such as Allstate, McNeil Nutritionals, Honda and Verizon, and has been selected by Hispanic Business Magazine as one of the “100 Influentials.” He was instrumental in forming the Association of Hispanic Advertising Agencies (AHAA), and was elected its founding President. He now serves as a lifetime Board Member.

2) The HispanSource Award for Achievement in Hispanic Marketing Research – Felipe Korzenny, Ph.D, professor and founding Director of the Center for the Study of Hispanic Marketing Communication at Florida State University, Tallahassee, Florida, and Cheskin Co-founder. Dr. Korzenny has served as consultant to many Fortune 1000 companies in need of consumer intelligence regarding the U.S. Hispanic Market. He was a pioneer in Hispanic Market research by founding his company Hispanic & Asian Marketing Communication Research in the early 80’s and then merged it with Cheskin in the late 90’s. Now he is pioneering the first programmatic effort to educate the work force for the growing Hispanic marketing industry. His upcoming book, Hispanic Marketing: A Cultural Perspective, will bring a higher level dimension to Hispanic marketing thought in the United States.

3) Hispanic Marketing Corporate Award – U.S. Bank honored for their Hispanic marketing efforts nationwide, their excellence in hiring and promoting Hispanics, and their involvement in the Hispanic community.

“The Twin Cities of Minneapolis and St. Paul are the center of Hispanic Marketing in the Midwest,” said Rick Aguilar, founder of Aguilar Productions. “The Hispanic Awards Dinner is a natural extension of the Hispanic Marketing Midwest Conference that now attracts the biggest names and companies involved in U.S. Hispanic/Latino Marketing” he added.
The Ninth Annual Hispanic Marketing Midwest Conference is being held on Tuesday, April 26, from 8 a.m. to 4 p.m. at the Radisson Riverfront Hotel in downtown St. Paul. The Conference features leading experts in the world of Hispanic marketing, including Stephen Chavez, vice president of Public Relations for La Agenica de Orcí & Asociados, Los Angeles; Leslie Sanchez, president and chief executive officer of Impacto Group LLC, Washington D.C.; Latino educator and marketing expert Felipe Korzenny, Ph.D; along with Twin Cities based Rico Vallejos, LatinoCreative.com who will moderate a panel discussion with Hispanic marketing professionals from leading corporations. Sam Richter, president of the James J. Hill Reference Library, will also discuss the creation of HispanSource and what the site offers to those wishing to market to the Hispanic community.

“The Hill Library is the nation’s premier source for practical business information and annually helps tens of thousands of businesses get the information they need for successful plans and sales programs,” said Hill Library President Sam Richter. “We’re honored to unveil our HispanSource online information center at the Hispanic Marketing Midwest Conference where there will be so many national Hispanic marketing leaders in attendance.”

Richter added: “We’re at the genesis of a national and even international recognition of the buying power of the U.S. Hispanic market and HispanSource, along with the award winners, are at the forefront of providing information resources to help businesses of all sizes tailor strategies and messages to attract the rapidly growing Hispanic/Latino marketplace.”

For more information at http://www.aguilarproductions.com