Hispanic Marketing Grows Up: Exploring Perceptions and Facing Realities.

Juan Faura, a multicultural advertising specialist and best-selling book author, has a new book coming out February 1st: Hispanic Marketing Grows Up: Exploring Perceptions and Facing Realities. This book aims to be an incredible resource for many, offering an insightful look at a population that by 2045 will make up one of every four Americans: Hispanics.

Clearly, Hispanics are the number one population to watch and understand for any savvy business. The question is no longer “should we market to Hispanics,” but is now simply “how?”

Faura answers this question by exposing a new approach to connecting with Hispanics and giving insight to the culture that is sometimes rich with stereotypes -which he claims are true-. His findings are based on in-depth research which he conducted in person in more than 74 cities across the country.