Hispanic Owned Publications Study Demonstrating Growth In Circulation & Ad Revenue.

An 80-page report detailing the strengths of publications owned by Hispanics was released during AD Week activities in New York. The report titled, The Strengths of Hispanic Owned Publications, showed that in 2004 there were 704 Hispanic newspapers with a combined circulation 16,783,321. Collectively the newspapers generated $923 million in ad revenue, a whopping 732% increase since the first 1990 figures were available. The study further show that Hispanic publications were on the rise all over the country due to increasing demand.

The study, conducted by Latino Print Network, offers research results and personal experiences from publishers, and highlights 29 benefits grouped into 4 main categories of working with Hispanic publications: Community Relationships, Reader Trust, Family Ties and Financial Viability. The printed version of study is available at no cost to marketing professionals and is available in its entirety on the Latino Print Networks’ website. professionals.

To download a copy of the study CLICK below (Ad0be Acrobat reader required):

http://www.hm101.com/pdfs/HOPS.pdf