Hispanic Pop. Fuels 84% of Growth Among A18-34 & A18-49.

Univision Communications Inc. announced that according to Nielsen Media Research, the growth of the 2003 Universe Estimates (U.E.) was driven largely by U.S. Hispanics, who accounted for 84% of growth in the Total U.S. Adult 18-34 and Adult 18-49 demographics, Hispanic populations that grew by 40% and 24%, respectively, compared to 2001. Hispanics now account for 18% of the U.S. Adult 18-34 television population and 15% of the U.S. Adult 18-49 television population. Nielsen’s 2003 Universe Estimates of television households are the first estimates to utilize detailed age population information from the 2000 Census.

“The explosive growth of the U.S. Hispanic community — which is currently growing at six times the rate of the general population — continues to fuel the country’s overall population growth,” said Ray Rodriguez, President and Chief Operating Officer, Univision Television Networks. “Nielsen’s new Universe Estimates reflect that Hispanics are younger than the general population and comprise large portions of major television audiences. Hispanics’ increased representation in the Adults 18-34 and 18-49 demographics, coupled with the increased fragmentation of the general population’s television viewing habits, underscores the need to address the distinct entertainment preferences and tastes of the burgeoning Hispanic community.”

According to Nielsen’s 2003 Universe Estimates of television households:

· One out of every six persons 18-34, one out of every seven Adults 18-49 and one out of every five children in the United States is Hispanic.

· The U.S. Hispanic population continues to be significantly younger than the non-Hispanic population, with 65% of U.S. Hispanics under the age of 35 compared to 45% of the non-Hispanic population under the age of 35.

· Hispanics reside or live in larger households, averaging 3.6 members per household, while non-Hispanics average 2.4 members per household.