Hispanic Publishers Campaign For Ad Dollars @ Election’s Year Media Summit.

As the November elections heat up, Hispanic print develops new ways to attract more campaign dollars to their publications. This year, the National Association of Hispanic Publications Inc. Media Summit Committee began work months in advance to present effective strategies to high-ranking marketers on Hispanic advertising placement to boost corporate and government Spanish-language ad dollars in election year.

The NAHP Inc. Media Summit was established to help assure Hispanics, the fastest-growing ethnicity in the country, paid communication that speaks their language.

“The Federal government must learn to use the most effective communications tools available. Our case studies and research validate an incredible ROI with Hispanic print when reaching America’s Latino communities,” said Hernan Guaracao, NAHP Inc. President.

The Newspaper Association of America magazine, Presstime, in it’s April issue said, “…reaching out to the political community isn’t easy sell for newspapers ad reps, but research shows that voters view newspaper political advertising as having greater believability than other media outlets.”

This summer Summit will also host again the Fair Play Coalition Campaign, which aims to share information, measure and assess the progress of growing businesses with small and minority owned enterprises.

“For too long a giant and indifferent bureaucracy has ignored the opportunities that innovative minority businesses offer to reach America’s Hispanics. We intend to use the power of the press to shed light on that issue. The Hispanic community needs to be included fully in those Federal communications initiatives. If the Federal government does not advertise with us, they are not communicating with the Hispanic community,” said Zeke Montes, Chairman of the Fair Play Coalition.

For more information at http://www.nahponline.org