Hispanic Radio 2004.
March 19, 2004
Hispanic Radio Today combines Scarborough consumer data with Arbitron audience data to paint a fascinating picture of the U.S. Hispanic radio audience. Available in both English and Spanish versions, the study looks at Hispanic listening nationally as well as by the most popular formats and illustrates radio’s rock-solid ability to reach this fast-growing consumer market.
To view report CLICK below9Adobe Acrobat Reader required):
http://www.arbitron.com/downloads/hispanicradiotoday04.pdf
