Hispanic Radio Numero Uno In Phoenix … Making History!

Entravision Communications Corporation’s KLNZ 103.5-FM Radio Tricolor announced it is the new #1 Spanish-language radio station in the Phoenix, AZ market, based on the Fall 2001 Arbitron ranking.

The station also announced its morning radio program, Piolin por la Manana featuring Eddie “Piolin” Sotelo, ranked #1 among adults 18-49 versus all other Spanish-language and general market stations. Never before has a Spanish-language radio program topped all other radio stations in the Phoenix market, in any demographic. Additionally, Piolin por la Manana garnered the highest audience share in history for a Spanish language entertainer in Phoenix, rising 69% to a 4.4 share. KLNZ 103.5-FM’s morning show also ranked #1 among adults 18-34 and adults 25-54 against other Spanish language radio outlets. The Fall 2001 Arbitron rankings mark three consecutive quarters of audience share increases for the show, which grew from a 1.9 share in the Spring 2001 rankings.

Haz Montana, Vice President of Radio Programming for Entravision commented, “As Piolin por la Manana continues to reach listeners in additional markets, we are confident that audiences will choose this morning program over long time favorites, as demonstrated in the latest Phoenix, AZ Arbitron rankings. The Hispanic community is growing rapidly and Entravision Communications will continue to provide quality, compelling entertainment to satisfy its listeners.”

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