Hispanic Radio Today 2009 Study.
January 25, 2010
Arbitron Inc. announced that the Hispanic Radio Today 2009, How America Listens to Radio has released and are available on Arbitron.com. Both of these studies feature Portable People Meter (PPM) data information for the first time.
“Ethnic formatted stations reach millions of listeners everyday,” said Alton Adams. “These studies show the strength of radio as a media companion to ethnic consumers. Radio’s relationship with ethnic listeners has been consistent over time; year over year, more than 90 percent of black and Hispanic listeners tune in to radio for news, culture and sounds of the community.”
Hispanic Radio Today 2009, How America Listens to Radio key findings include:
#1 English-language format among Hispanics is Rhythmic CHR.
#1 Spanish-Dominant format is Spanish News/Talk.
Radio’s Reach among Hispanics Remain Strong.
Radio’s reach among Hispanic listeners has remained between 94% and 96%, since the beginning of the Hispanic Radio Today series in 2001
Hispanic weekend ratings have grown in relation to weekday listening
To download a copy CLICK on link below:
http://www.arbitron.com/study/grt.asp>
