Hispanic Research Legend Ceril Shagrin passes
July 6, 2022
The Media Research Industry lost one of the most important champions of transparent, accountable measurement this past weekend. Ceril Shagrin earned her paycheck at Nielsen and Univision and invested a material share of time and energy pushing standards of excellence within the Media Rating Council and Council for Research Excellence among other forums.
Ceril was the mentor to many across the media landscape. Ceril testified on Capitol Hill representing measurement of minorities. As one of few women in a male dominated world, she stood tall.
