Hispanic TV Service In Tucson & Austin.

Nielsen Media Research announced plans to expand its Hispanic service to two local markets – Austin, TX and Tucson, AZ – in February 2003. This will bring Nielsen’s local Hispanic service, called Nielsen Hispanic Station Index (NHSI), into 18 television markets.

Starting with the February 2003 sweep, Tucson and Austin clients will receive local ratings books for each of the four major measurement months – February, May, July and November. All ratings estimates will be derived from diaries completed by randomly selected Hispanic homes. NHSI samples consist of both Spanish- and English-speaking Hispanic television homes and are separate from Nielsen’s general market samples in the same markets.

“As the 2000 U.S. Census showed us, Hispanics continue to be an important and growing segment of the U.S.,” said Doug Darfield, senior vice president of Hispanic Service for Nielsen Media Research. “Our Hispanic measurement service, first started in 1992, helps advertisers reach Hispanic audiences more effectively.”