HispanicAd.com 2008 US Hispanic Executive Report.
July 6, 2008
HispanicAd.com and Cyber-Surveys.com fielded a landmark online study targeting the US Hispanic advertising, marketing and media professionals to gauge their media consumption habits and preferences to technology and news sources.
Highlights of the results obtained from 7/31/2008 to 8/3/2008:
• Sample based includes the responses of 1,973 professionals.
• Respondents are 51.52% male and 48% female.
• 89% of the respondents are between the ages of 25-54.
• 56% of the respondents earn between $100K to $300K
• 24% of the respondents are Executive Management (CEO, CMO, CIO, CTO and/or Presidents).
• 26% of the respondents are Sr. Corporate Management (VP, General Managers and/or Department Heads).
• 32% of the respondents are Advertising & Marketing Professionals.
• 77% of the Executive Management, Sr. Corporate Management and Advertising & Marketing Professionals check e-mails every ½ hour.
• 88% of the Executive Management, Sr. Corporate Management and Advertising & Marketing Professionals rate themselves either as experts or intermediates at navigating the Internet.
We will be updating our readers and clients with additional data shortly.
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