HispanicAd.com 2010 ‘Excelencia’ Media Planning Awards — 42 Degrees at MediaVest wins ‘El Gran Plan’

HispanicAd.com announced the winners of the 9th Annual Excelencia Media Planning Awards at a luncheon during The Association of Hispanic Advertising Agencies (AHAA) annual conference in Miami, FL on Thursday October 7, 2010.

HispanicAd.com presented awards for the best media plans in nine categories as well as the “Gran Plan”.

The judges for this year’s competition were:

Diane Librizzi – Global Hue
Alyssa Pomarico – d exposito & partners
Isabella Sanchez – Zubi Advertising (President of the Jury)
Steven Wolfe Pereira – MV 42 / Media Vest Multicultural

Winners for the 9th Annual HispanicAd.com Excelencia Media Planning Awards are:

Best Plan Under $1 Million

Agency: 42 Degrees at MediaVest
Client: Continental Airlines
Product: Continental Airlines
Media Director: Andrea Slodowicz
Media Planner: Alex Demas
Media Buyer: Alex Demas
Client: Colleen Aranda

Honorable Mention
Procter & Gamble – Always – Tapestry / SMG United
Mars – Starburst – 42 Degrees at MediaVest

Best Plan Using Cable TV

Agency: 42 Degrees at MediaVest
Client: Mars
Product: Starburst
Media Director: Caleb Windover
Media Planner: Alice Ovadia
Medeia Buyer: Sonia Pena
Client: Annette Aitkenhead

Best Plan Using Direct Response

Agency: Acento
Client: Time Warner Cable
Product: Digital Transition
Media Director: Tony Aguilar
Media Planner: Angelica Posada
Medeia Buyer: Richard Macias
Client: Robin Burns

Best Plan Using Internet

Agency: 42 Degrees at MediaVest
Client: Continental Airlines
Product: Continental Airlines
Media Director: Andrea Slodowicz
Media Planner: Alex Demas
Media Buyer: Alex Demas
Client: Colleen Aranda

Honorable Mention
Procter & Gamble – Various – Tapestry + LiquidThread
(Starcom MediaVest Group)
Kraft Singles – Reveal the Truth – 42 Degrees at MediaVest

Best Plan Using Magazines

No submissions

Best Plan Using Newspapers

Agency: Acento
Client: Southern California Edison
Product: CARE & EMA Program
Media Director: Tony Aguilar
Media Planner: Cristina Palacios
Media Buyer: Richard Macias
Client: Donnie Broxson

Best Plan Using Out of Home

Agency: 42 Degrees at MediaVest °
Client: Walmart
Product: : Supermercado de Walmart
Media Supervisor/Planner: Yajaira Lantigua/Desiree Barreras
Media Buyer: Elizabeth Bazos
Client: Jeff Stallings

Best Plan Using Radio

Agency: 42 Degrees at MediaVest
Client: Nabisco’s Oreo
Product: Nabisco’s Oreo: “Thru the Eyes of a Child”
Associate Media Director: Andrea Slodowicz
Media Supervisor: Paula Romero
Media Buyer: Ken Cervantes
Client: Kathleen Daly

Best Plan Using TV

Agency: 42 Degrees at MediaVest
Client: Kraft Singles
Product: : Kraft Singles – Reveal the Truth
Associate Media Director: Ronald Mendez
Media Planning Supervisor: Kelsey Banyan
Media Buyer: Ken Cervantes
Client: Marisa Blankfield

El Gran Plan

Agency: 42 Degrees at MediaVest
Client: Continental Airlines
Product: Continental Airlines
Media Director: Andrea Slodowicz
Media Planner: Alex Demas
Media Buyer: Alex Demas
Client: Colleen Aranda