HispanicAd’s Hispanic Media Planning Excelencia Awards – – d exposito & Partners takes home “El Gran Plan”

HispanicAd announced the winners of the 2016 Hispanic Media Planning ‘Excelencia” Awards at the AHAA conference held in Miami, FL

Based on the input of our Judges:

Katy Bonilla – Media Manager at Zubi Advertising
Theresa Miller – Media Director
Andrea Redis – Coste – SVP Media Services at C-Com Group, Inc

The winners of this year’s competition are:

Best Plan using Branded Entertainment/Content Integration

Agency:   d expósito & Partners
Client:   AARP
Product: AARP Services
Chief Contact Strategist:  Gloria Constanza
Media Planning Supervisor: Desiree Katzenberger
Broadcast Investment Director: Rosanna Ureña
Digital Associate Media Director: Felicia Lewis

Best Campaign under $1 MM

Agency:   d expósito & Partners
Client:   McDonald’s  Local New York Metro
Product: Summer Break Menu
Chief Contact Strategist:  Gloria Constanza
Media Planning Supervisor: Desiree Katzenberger
Broadcast Investment Director: Rosanna Ureña
Digital Associate Media Director: Felicia Lewis

Best Plan using Data for Targeting & Addressability

Agency:  Identity (IPG Mediabrands)
Client:   FCA
Product: FIAT 500x
Media Director:  David Queamante
Media Planner: David Queamante
Media Buyer: David Queamante

Best Plan using Direct Response

Agency:   Havas Edge
Client:   ALSAC St. Jude
Product: YAMILA Campaign (donor acquisition)
Media Acquisition Strategy Manager: Jaida Vaught
Director, Client Services & Multicultural: Chad Crammer

Best Integrated Plan integrating 3 or more media types

Agency:   d expósito & Partners
Client:   McDonald’s  Local New York Metro
Product: Summer Break Menu
Chief Contact Strategist:  Gloria Constanza
Media Planning Supervisor: Desiree Katzenberger
Broadcast Investment Director: Rosanna Ureña
Digital Associate Media Director: Felicia Lewis

Best Plan using Local Media

Agency:   d expósito & Partners
Client:   McDonald’s  Local New York Metro
Product: Summer Break Menu
Chief Contact Strategist:  Gloria Constanza
Media Planning Supervisor: Desiree Katzenberger
Broadcast Investment Director: Rosanna Ureña
Digital Associate Media Director: Felicia Lewis

Best Plan using Mobile

Agency:   Zubi Advertising
Client:   Ford Motor Company
Product: Focus
VP Media Director:  Isabella Sanchez
Media Supervisor: Marian Lozano
Sr. Digital Analyst: Daniel Alston
Sr. Ad Ops Specialist: Jackie Interian
Social Media Strategist: Manu Gabaldo

Best Plan using Out of Home

Agency:   Zubi Advertising
Client:   Ford Motor Company
Product: Fusion and Focus
VP Media Director:  Isabella Sanchez
Media Supervisor: Marian Lozano
Media Buyer: Kathy Bonilla

Best Plan using Publishing

Agency:   Zubi Advertising
Client:   JP Morgan Chase
Product: Consumer Bank
VP Media Director:  Isabella Sanchez
Associate Media Director: Jany Borges
Media Planner: Jose Merino

Best Plan using Radio

Agency:   Zubi Advertising
Client:   Dunkin’ Donuts new York
Product: DD Limited Time Offer/Coffee Leadership
VP Media Director:  Isabella Sanchez
Associate Media Director: Claire Zaldivar
Media Manager: Kathy Bonilla
Media Buyer: Lourdes Banos

Best Plan using Social Media

Agency:   Mediavest – MV42
Client:   Comcast
Product: XFINITY X1 Language Choice
Media Director (Strategy):  Tracy Decker
Media Director (Digital/Social): Carolina Cadena
Media Planner: Ian Goldman

Best Plan using Television

Agency:   Zubi Advertising
Client:   The Lincoln Mercury Company
Product: Lincoln MKC
VP Media Director:  Isabella Sanchez
Associate Media Director: Claire Zaldivar
Media Planner: Alexandra Galicia
Media Manager: Kathy Bonilla

el Gran Plan

Agency:   d expósito & Partners
Client:   AARP
Product: AARP Services
Chief Contact Strategist:  Gloria Constanza
Media Planning Supervisor: Desiree Katzenberger
Broadcast Investment Director: Rosanna Ureña
Digital Associate Media Director: Felicia Lewis