Hispanicize Media Group acquires stake in Hispanic Kitchen

Hispanicize Media Group, LLC, the holding company of the annual Hispanicize event and DiMe Media, announced it has acquired a majority, controlling stake in leading U.S. Latino digital food media company, Hispanic Kitchen (www.HispanicKitchen.com).   As part of the transaction, both Miami-based online advertising network Salvo Group and Hispanic Kitchen founder, Jorge Bravo will own minority interests in the company.  Terms of the transaction were not disclosed.

“Hispanic Kitchen is a remarkable digital and social media platform for brands that want to engage audiences that are inspired by Latino culture and its passion for food, recipes and cooking in general,” said Manny Ruiz, CEO and founder of Hispanicize Media Group.  “This acquisition marks the evolution of Hispanicize Media Group into the digital content marketplace.  Combining the synergies of Hispanic Kitchen with our DiMe Media influencer network means we can now serve brands an incomparable 360-degree online solution that incorporates premium advertising, programmatic advertising, video integrations, social media engagement and influencer network marketing.”

Founded in 2009 by the veteran journalist Bravo, HispanicKitchen.com and its social media channels reach a combined 1.6 million monthly users.  The newly re-launched web site, which is fully optimized to work with brands, currently features a robust database of thousands of Latino recipes with 85% of its traffic coming from mobile devices and 90% from the US.  Hispanic Kitchen is active across all major social platforms, but most notably on Facebook, which by itself includes more than 1.1 million highly engaged fans.

Hispanic Kitchen will be led by Hispanicize Media Group’s Chief Operations Officer Piera Jolly who will assume the day-to-day role of Managing Partner.  Bravo will continue as Editorial Director, overseeing the company’s team of writers and video producers.

“I’m delighted to work with a highly talented group of partners, producers and digital strategists. Together, we will maximize Hispanic Kitchen’s value by building brand equity, increasing multiple revenue streams and achieving scalability across digital, mobile, and social media platforms,” said Jolly, herself a foodie and cooking aficionado.