Hispanics and Entertainment: Insights for Culturally Relevant Marketing.
June 28, 2003
A study presented by Lou Lopez of People en Español and Felipe Korzenny, Ph.D., Principal and Co-Founder Cheskin Research to the Hispanic Association for Corporate Responsibility symposium in Chicago this July.
To download study CLICK below:
http://www.cheskin.com/p/ar.asp?mlid=7&arid=62&art=1
For more information at http://www.cheskin.com
