HMCA – Roundtable Discussion ON Doing BUsiness IN LatAM.

The Hispanic Marketing & Communication Association, HMCA, will offer a half-day workshop entitled “Insights on Doing Business in Latin America,” on Thursday, September 5, 2002 from 11:30 a.m. to 1:30 p.m. The event is co-sponsored by the Sun Sentinel and will be held in their main floor auditorium- 200 East Las Olas Blvd.

The panelists include the Honorable Diana Wasserman-Rubin, Vice Chairperson, Broward County Board of County Commissioners; Tim Scerba Managing Director of Edelman Public Relations- Latin America; Frank Nieves, President Puerto Rican Chamber of Commerce of Broward County and Doreen Hemlock, International Business Reporter for the Sun
Sentinel.

The workshop will feature speakers discussing their experiences, opinions and insights on conducting business in Latin American markets. Additionally, the agenda highlights why South Florida is a natural point of departure for Latin American business, sample techniques, suggestions to help marketers increase market share and Latin American market Do’s & Don’ts.

For more information at http://www.hmca.org