HOLA Networks launches.

HOLA Networks announces the launch of the market’s first premium online display advertising network targeted solely to Hispanics living in the United States. Through a strategic alliance with 24/7 Real Media and the use of their Open AdStream platform, HOLA Networks will offer the U.S. Hispanic advertising market state-of-the-art optimization tools and segmentation capabilities.

“The development of a premium online network powered by the same technology and optimization capabilities currently available in the general market and focused solely on the U.S. Hispanic audience, has been on the wish list of advertisers and agencies for some time now, “ said Rafael Monteiro, Co-Founder and President, HOLA Networks.

HOLA Networks consists of major international web sites in Spanish with critical mass audiences in the U.S. as well as U.S. Hispanic web sites with niche and hard-to-find audiences. HOLA Networks’ well-rounded list of publishers includes MedioTiempo.com, El Espectador.com, Hola Magazine, VivaMiGente.com, and PorvenirLatino.com. Clients can purchase advertising on channels such as Social & Entertainment, News and Sports, to name a few.

Commenting on the announcement, Margot Bradley, Co-founder and COO, HOLA Networks, said: “We are proud of being a new kind of network that focuses on premium inventory delivered by high-quality publishers. We believe that the time is right to be blazing this new trail and revolutionizing the U.S Hispanic web buying market.”