Holderle named VP of Integrated Marketing Solutions for Entravision McAllen

Entravision Communications Corporation announced the appointment of Michael Holderle to Vice President of Integrated Marketing Solutions (VP-IMS), McAllen, Texas, effective immediately.

Michael Holderle will be responsible for selling Entravision’s media and marketing solutions across the company’s television, radio, digital and event properties in the McAllen market, as well as driving client-based marketing campaign initiatives based on analyses of regional audiences. He will work with both the national and local sales teams to grow Entravision’s market share and leverage the company’s reach to provide advertisers the ability to effectively engage U.S. Latinos across acculturation levels. Holderle will report directly to Angela Navarrete, Senior Vice President of Integrated Marketing Solutions (EVP-IMS), McAllen.

“I am looking forward to working with Michael as I believe he will be a great asset to the Entravision team. The success he has had in garnering clients in his former positions, speaks volumes about his talent and ability to connect with advertisers,” said Navarrete.

“I am eager to contribute in my new role to help grow Entravision’s market share in the region,” said Holderle. “I believe my prior sales and consulting experience will allow me to maximize the value advertising clients receive from our fully integrated products and service offerings.

Holderle is a seasoned media executive, with over 30 years of experience in the entertainment industry, and most recently served as a Director of Sales for Foster Communications in their San Angelo, TX office. He has worked in various strategic and national sales roles, where he was instrumental in developing sales training programs and garnering new clients. Holderle was additionally a former consultant for Entravision, where he worked with Pulpo, as well as developed and co-founded the Unidos Digital Network.