Home Depot launches new Hispanic Ad campaign ‘My Favorite Corner’.

After years of spotlighting its expert associates and the in-store experience, The Home Depot is turning around its advertising lens to focus on consumers and their amazing home improvement stories. Focusing on the unique Latino experience, the home improvement retailer unveiled its Hispanic customer-centric branding campaign on March 26, with the ad “My Favorite Corner”.

The insight driving this new campaign is the strong emotional connection Hispanic customers have when identifying to their culture and the way it is expressed it in their home improvement projects. The Home Depot’s past campaigns have featured associates, products, services and corporate promotions. In a shift of the strategy the retailer is now showcasing the customers and the rewards a home improvement process offers them. The new English and Spanish advertising campaign will feature The Home Depot’s tagline, “Puedes hacerlo. Podemos ayudarte.”

“My Favorite Corner” Synopsis: Mike brings a small place from Mexico to the US and shares it with his family in a remodeled room of his home. Utilizing The Home Depot’s supplies and associates expertise, Mike is now able to connect with his roots and to showcase his family history and culture. This spot was created in both English and Spanish to reach not only Spanish-dominant Hispanics but the acculturated as well. While the spot will launch in the Spanish-language networks first, Mike will also debut in the General Market in mid-April.