Home Shopping Latino, Inc. launches Global Media Fund Campaign.

Home Shopping Latino dba ‘Viva Telecompras’ announced that they are launching their nationwide media campaign for the company and its subsidiary, Viva Telecompras. In addition, the network intends to offer its own credit card and payment plan for Miami, FL.

Viva TelecomprasGlobal Media Fund will place newspaper ads in 10,000 newspapers and news services for 24 months, delivering $6,000,000 in nationwide media campaigns. The print features are expected to reach an estimated audience of 34,000,000 readers per month.

“We are excited to be working with Global Media Fund. We believe Global Media Fund’s nationwide newspaper and radio campaigns will increase our brand awareness and generate new business for the Home Shopping Latino brand,” said Frank Celecia, Chairman and CEO of Home Shopping Latino, Inc. “The increasing Latino market is one of the most substantial in the United States and the more people know about our product, the stronger results we expect to see.”