The American Advertising Federation (AAF) announced the winners of the prestigious Mosaic Awards honoring companies that have implemented groundbreaking multicultural marketing initiatives. The awards recognize advertisers, agencies and media organizations that are at the forefront of advertising to the ethnic consumer, as well as those that incorporate the spirit of the AAF Mosaic Principles and Practices into their corporate philosophies. AAF District Two also announced the honorees for their Diversity Achievement Awards, which recognize those individuals and companies that have made significant strides towards a diverse advertising industry.
2004 AAF Mosaic Awards Honorees
Multicultural Supplier – DaimlerChrysler
Workforce Diversity – Cox Media
Multicultural Media Usage
Advertiser / Agency:
MasterCard / The Vidal Partnership
Multicultural Ad Campaign
Advertiser / Agency:
Ortho Biotech – Procrit / Anderson DDB Toronto
Allstate Insurance Company / Kang & Lee Advertising
United States Navy / Campbell-Ewald, GlobalHue and Accentmarketing
Procter & Gamble – Pantene / Grey Advertising and Carol H. Williams Advertising
2004 AAF District Two Diversity Achievement Awards
Corporate Leader – Procter & Gamble
Industry Influential – John Hayes, chief marketing officer, American Express
Educator – The University Settlement House
Trendsetter – The Screen Actors Guild
“The Mosaic and Diversity Achievement Awards celebrate not only the spirit of an inclusive ad industry, but the undeniable corporate success stories of these top advertising industry companies and individuals,” said Wally Snyder, AAF president & CEO.
The awards will be presented during “An Inclusive Advertising Industry: Yesterday’s Reflection, Tomorrow’s Reality” on Wednesday, September 22, at the New York Athletic Club. Seizing the platform provided by Advertising Week New York, the program will culminate in a star-studded awards show luncheon combining District Two’s Diversity Achievement Awards and AAF’s Mosaic Awards. The forum, “Making Multiculturalism Work in the Marketplace,” will showcase an unprecedented gathering of corporate CEOs discussing winning multicultural marketing strategies, leading corporate marketing executives giving examples of tangible ROI in the multicultural marketing segment, media pioneers discussing the value of ethnic media and former Most Promising Minority Students sharing their success stories.
Past recipients of the Mosaic Awards include Pepsi-Cola North America, Kraft Foods, Inc./Post Cereals, McDonald’s Corporation and individuals John H. Johnson of Johnson Publishing Co., Robert Wehling of Procter & Gamble Co., and many others.
Past recipients of the Diversity Achievement Awards include Johnson & Johnson, David Bell of IPG, the Coca-Cola Company, Earl Graves Sr. of Black Enterprise Magazine, Judy Hu of GE, Rance Crain of Advertising Age, Russell Simmons of Rush Communications & Phat Farm and Verizon, among others.
For more information on the Mosaic Awards, contact Connie Cannon Frazier at (202) 898-0089 or firstname.lastname@example.org. For sponsorship opportunities, please call 1-800-835-9946 or visit www.aaf.org/multi/mosaic.html. For information on the Diversity Achievement Awards, contact Pat Martin at (212) 644-0790, ext. 24 or email@example.com.