HoSang named Director Business Development at Latinum Network.

Latinum Network announced the appointment of Robert HoSang as Director, Business Development, effective immediately. HoSang will report to Marsha Sanor, Vice President, Head of Business Development, and will be based in New York.

In this role, HoSang will focus on expanding new business opportunities and potential revenue streams among current Latinum member brands.

“Robert brings an impressive track record of success in multicultural marketing to the Latinum Network Business Development team,” said Sanor. “His more than 12 years of experience coupled with his extensive relationships with key decision makers, both on the client and agency side, will be integral to leading our sales teams to sustained growth and new business opportunities.”

Prior to joining Latinum Network, HoSang was a Vice President, Account Director at Havas Media, handling partnership development and strategic planning and insights. His clients included McDonald’s, Moët Hennessy, Danone, AutoZone and Philips Norelco. Prior to this role, he served as Connections Director for MediaVest since 2010, responsible for strategic planning and buying for Walmart, and served as part of the MV42 leadership team.

From 2008 to 2010, HoSang served as Associate Director, National Broadcast Investment for OMD USA. He was responsible for television and cross platform buying and execution and his clients included Clorox, Nissan, Lowe’s, Levi’s, H&R Block and Hershey. Before OMD USA, HoSang was an Account Executive at Azteca America. He began his career in 1999 at OMD USA in National Broadcast Investment, where he helped build the agency’s Hispanic buying capabilities.

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