How Authentic Can an Influencer Really Be? [PODCAST]
August 9, 2019
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Marketer principal analyst Debra Aho Williamson discusses the influencer shift toward authenticity, and why influencer marketing may soon become regulated. She also assesses Facebook’s mind-reading program, a TikTok smartphone and Apple’s new credit card.
To listen to the podcast, CLICK HERE.
Courtesy of eMarketer
