How Brands Can Win Big in 2026. [REPORT]
February 18, 2026
The Big Game may be over, but the real story is just getting started. The creative ideas that captured attention and sparked conversation were a masterclass in what’s working with today’s audiences.
Our 2026 Super Bowl Creative Analysis reveals the strategies that broke through with 127 million viewers, and what you can apply to your campaigns for the rest of the year.
Key takeaways:
- Why meaningful difference matters more than ever in a sea of 82nd-percentile enjoyment scores
- How healthcare brands rewrote the rulebook (and scored higher than ever)
- How AI platforms made complex tech relatable (and what that means for your brand storytelling)
- The nostalgia, humor, and celebrity partnerships that actually drove brand equity
To download report, CLICK HERE,
