How Come No One Knows About Us?

The current U.S. economic slump is hitting small and medium-sized businesses especially hard. Often, the first budget items to get kicked to the curb are marketing and PR, making it difficult for those businesses to get attention.

But, according to a new book, any organization or individual can boost their visibility with inexpensive PR tactics. The new book is called “How Come No One Knows About Us?” by Robert Deigh, and is
published by WBusiness Books.

What makes this book unique is that it is a complete PR guide. The author provides offbeat anecdotes to illustrate his points — from boardrooms, to the Panamanian jungle, to a bleak day in Cleveland with Miss
America. A few suggestions:

— Help your team speak with a single voice. Create “messages” that tell prospects “Here is what we can do for you”
— The single most important PR skill is knowing how to pitch a good story to reporters. Learn how to root out interesting stories within your organization.
— Know the one — and only one — good reason to hold a press conference
— Learn how to know whether all this stuff is working. Hint: it is not a stack of press clippings.
— Learn how to use the new Web 2.0 Weapons of Mass Communication.

The book is designed to help everyone in business get high visibility

— entrepreneurs, corporate managers PR managers at companies and account executives at PR firms who want to add some powerful new tactics to their arsenal.