How to Connect with Mobile Consumers.
August 19, 2011
The explosive growth in usage of the mobile Internet is creating significant opportunities for marketers. In fact, the IDC projects there will be more than 186.5 million mobile Internet users in the U.S. by 2014 (a 163% growth from 2010). But in order to take full advantage of this medium, advertisers must understand how consumers use the mobile web and how it affects media planning and messaging.
Similar to PC, the key to success in mobile advertising lies in understanding how to map advertising tone, format and call-to- action to our understanding of the consumers’ mindset as they browse on their mobile phones. Yahoo!’s Mobile Modes study takes a closer look at mobile Internet usage in order to answer some important questions for marketers:
– What types of content are mobile Internet users consuming on their phones?
– Where and when are mobile users typically viewing this mobile content?
– What are the key motivations that drive consumers to use the mobile Internet and how can marketers optimize their mobile advertising to improve effectiveness?
To download whitepaper CLICK on link below;
http://l.yimg.com/a/i/us/ayc/pdf/mobile_modes_whitepaper.pdf>
