How Hispanics Use Radio In Their Cars.
June 13, 2005
Arbitron Ratings has created a study that details radio in car listenership for Hispanics.
According to the study Hispanics are:
• Hispanics are more likely to shop at fewer stores today than a year ago
• Hispanics are last-minute decision makers about shopping on their way home from work
• Hispanics spend more time in the car on weekends than they do on weekdays
• Hispanics are more influenced by sales than non-Hispanics
• Hispanics are spending more time in their cars, and more time in traffic
• Hispanics are more likely to put bumper stickers on their cars
• Younger Hispanics report that they change the station they listen to in the car frequently
compared to other demographics
• Hispanics report they do not change their radio presets as readily as others
To view study CLICK below (Adobe Acrobat reader required):
http://vocuspr.vocus.com/vocuspr30/Temp/Sites/2518/5431320f42014abdb9ed1680d07b7fe4/Incar_Hispanic.pdf
