How to market to Baby Boomers – the $2 Trillion question.

How to tap into the estimated $2 trillion in spending power wielded by Baby Boomers aged 40-59 is an ongoing question that continues to puzzle marketers and manufacturers alike. Yet according to a new report from market research publisher Packaged Facts, Baby Boomers: Attitudes, Markets, and Opportunities, avoiding all references to age and metallics, i.e. silver and gold, is the best place to start.

An attitudinally-focused report, Baby Boomers explores beyond sheer numbers and statistics to penetrate deeply into how Boomers are revolutionizing what it means to “age,” as they continue to approach life with the same intensity and self-indulgent determination while approaching 60 as they did in their 20s and 30s.

Indeed, as many boomers simultaneously experience parenthood, grandparenthood, widowhood, divorce, elder care, retirement, and semi-retirement, they are redefining these terms to fit their own philosophies and lust for retaining youthfulness.

Health, diet and wellness, finances, technology, home, and travel-fully explored in the report-play an important role in Boomers’ quest to continue living the good life. Anything that takes away from this quest is bad karma.

“Boomers are used to being the center of attention. But current marketing still caters to the youth culture between 18 and 40-ironically using approaches that Boomers themselves created. Now they’re angry that they are not the center of attention anymore,” notes Don Montuori, the publisher of Packaged Facts. “By refocusing on boomers as they are today, focusing on their psychographic, youth-oriented eccentricities and specialized life stages as opposed to lifestyles, marketers will be better equipped to tap into this vast-and lucrative-market.”

For more information at http://www.packagedfacts.com