How Marketing Agencies Can Ensure “Zoom Fidelity” with Media

By Stephani Estes

If you’re doing media and marketing right, the strategies and tactics in your plan should all work together to drive a business outcome. But how many times have you looked at a media plan where the strategies and tactics look like they were done by completely separate teams and the two don’t exactly line up?

Today’s media landscape is more fragmented than ever, and if all your touchpoints aren’t working in concert, it’s near impossible to drive the right outcomes. If you want to move marketing and media from a cost center to a growth engine, it’s pivotal that agencies align all of their media tactics with client business goals.

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Courtesy of The Association of National Advertisers