How Parents Manage Screen Time for Kids [REPORT]
October 10, 2025
From YouTube to smartphones to tablets, tech is part of kids’ lives. AI chatbots are part of the mix now, too. While parents strive to manage screens, 42% say they could do better
Parents of a child age 12 or younger” and “parents” refer to U.S. adults who are parents or guardians of at least one child age 12 or younger.
Parents with more than one child age 12 or younger were asked to answer about one randomly selected child and may have children in other age groups. Child age groups throughout the report refer to the randomly selected child.
Throughout this report, “older child” generally refers to a child age 5 or older.
Parenting today means making tough choices about technology. Screens can educate and entertain, but managing what kids watch – and how much – can leave parents feeling judged or like they should be doing more. Setting limits can be a challenge even for those with the youngest kids.
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