How to Boost Engagement and Deepen Consumer Relationships

By Joanna Fragopoulos

Good marketing is all about the consumer. If it isn’t geared toward real people, then, honestly, who is it for? Of course, while being consumer-obsessed may seem like common sense, truly understanding your consumer base — and how this audience(s) will change and evolve, is no easy feat. It requires dedication, constant research, and social listening, as well as an openness to learning about different demographics. It isn’t a “one and done” approach.

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Courtesy of The Association of National Advertisers