How to Cut the Marketing Jargon and Communicate Like a Person [VIDEO]

Do you ever think about how ridiculous someone sounds when they’re leaning a bit too heavily on jargon? Well, you’re not alone. In fact, Matthew Schwartz believes it’s time to banish nonsense phrases and silly metaphors and return to a world where professionals speak like they’re — well — a person. In this POV, he shares a few tips for how to make that happen.

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Courtesy of The Association of National Advertisers

 

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