How to Make Retail Brand Campaigns Work Harder in a Tight Market
March 25, 2023
By Kyle Green
According to Harvard Business Review, and a lot of anecdotal evidence that we can all point to, companies cut marketing budgets in a recession. Not only that, retail brand budgets can be the first to get slashed as they are the hardest to connect to sales numbers. For the brand budgets that are left, advertisers worry how they can drive any meaningful value if they can’t get the reach or impact that they might feel they need.
Even with smaller brand budgets, there are strategies that advertisers can take to make their budget work harder, and even more measurable. Data and technology has improved how both big and small brands can go to market, giving marketers flexibility and agility to connect with consumers effectively during times of uncertainty.
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Courtesy of Association Of National Advertisers
