How U.S. Adults Use Radio & Other Forms of Audio: an Observational Study.

This study’s key finding centers on the observation that broadcast radio, one of the oldest forms of mass communication, is second only to live television as the leading advertising-based media platform and continues to play a major media role to all ages today.

To download report CLICK on link below:
http://en-us.nielsen.com/etc/medialib/nielsen_dotcom/en_us/documents/pdf/white_papers_and_reports.Par.20208.File.dat/How-US-Adults-Use-Radio-and-Other-Forms-of%20Audio-an-Observational-Study.pdf>