Hoy Chicago names Lombana as Executive Producer of Video Content

Hoy announced the hiring of Andres Lombana as Executive Producer of Video Content, effective immediately. Lombana’s appointment showcases Hoy’s commitment to growing its video presence, in an effort to go beyond traditional reporting and analysis by using multiple platforms to tell stories that matter most to a diverse Hispanic audience.

“It’s an exciting time to be working in the Hispanic media industry as today’s technology enables storytelling like never before,” said John Trainor, General Manager and Publisher of Hoy Chicago. “Journalists can deliver information using the most appropriate platforms to engage with consumers at critical stages of a story’s lifecycle. Andres will help find unique, innovative ways to expand our portfolio and reach within this ever-changing media space.”

“Hoy Chicago has the assets and capabilities needed to create a content strategy that could be a game-changer for Spanish media in Chicago,” said Andres Lombana, Executive Producer of Video Content for Hoy Chicago. “I am honored to have the opportunity to work with such a great group of professionals that represent journalistic excellence in our community.”

Lombana previously held the position of President and Executive Producer of Mas Communications, Inc. where he was recognized with eight Emmy nominations and three Emmy awards. With extensive experience in the news environment and over fifteen years experience in the television production business, Lombana brings expertise in working with national and local advertising agencies, production houses, television stations, national networks and direct clients in the areas of consulting, producing and managing content generation.