Hoy Debuts In Chicago.

Targeting Chicago’s vibrant and diverse Hispanic community, Hoy, a daily Spanish-language newspaper, hit newsstands throughout Chicagoland. This new, second-city edition follows Hoy’s successful five years in New York, where the publication debuted in 1998.

“Be it politics, immigration, education, housing or health, Hoy serves as an advocate and resource to Chicago Hispanics,” said Digby Solomon Diez, Hoy vice president and general manager. “It acts as a guide to help readers navigate their lives in their new home country.”

Available Monday-Friday, Hoy sells for 25 cents. The single-copy, tabloid-sized paper can be purchased from more than 4,000 retail locations, 700 newspaper boxes and hawkers.

“With the fourth-largest Hispanic market in the U.S., Chicago has been calling for a high-quality Spanish-language daily,” said Louis Sito, Hoy publisher and Tribune Publishing vice president/Hispanic media. “With a proven track-record in New York, Hoy expansion to Chicago is the right response for Hispanic readers and advertisers.”

Hoy replaces !Exito! the 10-year-old Spanish-language weekly published by the Chicago Tribune, and will be led by the same experienced editorial, sales, and management team including Solomon, Alejandro Escalona, editor in chief; Julian Posada, director of marketing and sales; and Gladys Arroyo, director/local and classified sales.

“The advertising community is responding well to the many opportunities a daily newspaper can provide,” said Posada. “We’re pleased to be welcoming many of the same marketers that we worked with for many years at !Exito!, as well as new advertisers who are eager to reach the market.”