Hoy Fin de Semana expands in New York and Los Angeles.

Hoy with daily editions in New York, Los Angeles and Chicago, announced significant expansion plans for its weekend publication, Hoy Fin de Semana.

Effective October 7, Hoy Fin de Semana will achieve national reach, with editions in all three Hoy markets. It will replace Hoy’s current New York Saturday edition, with a distribution of 60,000 copies. In addition, Hoy Fin de Semana recently increased its distribution in Los Angeles by 50 percent, to 300,000 homes, making it the largest Hispanic weekend publication in the market.

“Hoy Fin de Semana’s launch in New York and expansion in Los Angeles will give our advertisers more options with one single product on the weekends,” said Digby Solomon Diez, Hoy Publisher and CEO. “We invested heavily in research to tell us what Latinos want to read and how they get their shopping information. We also listened to our advertising customers tell us they wanted cost-effective penetration with minimum waste. Hoy Fin de Semana delivers on all counts.”