Hoy Kicks Off McDonald’s World Cup Promotion.

Hoy newspaper, with daily editions in New York, Los Angeles and Chicago, kicked off its month-long World Cup celebration with an innovative McDonald’s promotion. With the help of CMS Partners, McDonald’s ran a high-impact specialty wrap of Hoy’s New York edition. The four-page, colorful advertisement wrap, which included a frequency card, introduced the FIFA World Cup Meal Promotion – a special McDonald’s customer loyalty program for the New York market.

“We have encouraged advertising agencies and clients to challenge us with innovative ways to reach consumers,” said Digby Solomon Diez, Hoy Publisher and CEO. “Working closely with CMS Partners and McDonald’s, we are proud to be part of creating a unique way to introduce McDonald’s FIFA World Cup Meal Promotion to consumers.”

As part of the special McDonald’s promotion and the World Cup celebration kickoff, Hoy increased its daily New York circulation today by an additional 20,000 newspapers for a total distribution of 80,000. This is another successful example of Hoy working with advertisers to target specific consumers through innovative messaging. The McDonald FIFA World Cup Meal Promotion is just the first of many advertising sponsorships Hoy will run during its month-long World Cup celebration.

“We are always looking for new and innovative ways of getting our clients’ message to the consumer,” said Veronica Payan-Gonzalez, Managing Partner of CMS Partners, LLC in New York. “Hoy has great readership, an effective distribution system and a flexible and dedicated team committed to getting the job done.”

Other advertisers sponsoring special Hoy World Cup coverage include Dodge, U.S. Cellular, Wells Fargo, XM Satellite radio and Time Warner Cable. During the month, Hoy will have complete and expansive World Cup coverage appearing in special sections, wraps and the daily sports pages. For daily game coverage, player profiles, editorial commentaries and team statistics, Hoy is the newspaper source for soccer fans who eat, breathe and read “fútbol”!