Hoy LLC & Megazines Publications Enter Partnership For Consumer Lifestyle Magazines.

Hoy and Megazines Publications announced that they have entered a partnership to provide consumer lifestyle magazines to Hoy readers in New York, Chicago and Los Angeles. The first magazine to be distributed in Hoy’s three city editions this summer is Sobre Ruedas, a publication for auto enthusiasts.

Megazines Publications will also introduce three other monthly publications Acuarela, Onda Joven and Horizontes. Megazines Publication plans to distribute each magazine brand to Hoy readers over the next year.

“The lifestyle content of Megazines Publications is a great complement to Hoy’s local, national and international news,” said Louis Sito, publisher of Hoy and Tribune Publishing vice president/Hispanic media. “From fashion to automobiles to consumer technology, Megazines will provide Hoy readers with additional news and information in an entertaining format.”

Megazines Publications produces and distributes publications that deliver news and information to the U.S. Hispanic consumer based on their specific interests, lifestyle and culture. Sobre Ruedas is presented in a lifestyle manner and designed to deliver useful and timely information regarding the automotive world. While entertaining the readers, Sobre Ruedas is a trusted guide and unique source for information on financing, insurance, maintenance, safety, road performance, buying, market value and the latest automotive trends. Acuarela focuses on the complexity and diverse interests of today’s
multifaceted Hispanic woman. Onda Joven will cover topics of interest to teenagers including fashion trends, extreme sports, video games and consumer technology, interpersonal relations and interviews with young artists and news about the show business world. Horizontes will cover the latest trends in science and technology with special focus on consumer technologies.

“Megazines Publications’ distribution network is composed of the best newspapers in each of the respective markets. We only want the best and most competitive newspapers as our partners — Hoy is exactly what we were looking for,” said Reinaldo Acosta, General Manager of Megazines Publications. “This partnership will also extend into local grassroots events that reach out to our community in New York, Chicago and Los Angeles.”