Hoy Readership Increases 27% In Los Angeles.
September 18, 2005
Hoy with daily editions in New York, Los Angeles and Chicago, released new Scarborough numbers that report its Los Angeles daily readership increased by 27 percent for the most recent six-month 2005 measurement period. For the entire 12-month period, readership averaged 176,300 per issue and 420,100 per week.
“These are terrific numbers for a newspaper that has been in the market for only 18 months,” said Gisselle Acevedo-Franco, President and General Manager of Hoy Los Angeles. “It reflects Hoy’s strong connection to the needs and interests of Los Angeles area Latinos.”