Hoy & Tribune Media Net Combine National Sales Operations.

Hoy and Tribune Media Net, the national advertising sales organization for Tribune Company announced that they are integrating their national sales operations. The partnership will provide advertisers with ease of multi-market access through TMN’s national sales organization, and depth of local information and experience through Hoy’s products and markets.

“One-third of all U.S. Hispanics live in the New York, Chicago and Los Angeles metropolitan areas. Hoy is the only Spanish-language daily newspaper that publishes in all three of these markets,” said Louis Sito, Tribune Publishing vice president/Hispanic Media and publisher of Hoy. “We offer an unmatched combination of mass reach with daily frequency—a comprehensive solution for national print advertisers who want to reach Hispanics.”

With eight offices and more than 45 sales executives nationwide, Tribune Media Net provides multimedia and multi-market advertising opportunities in Tribune’s 14 daily newspapers, 26 television stations and more than 50 websites nationwide.

“We’re excited about adding Hoy to TMN’s product portfolio,” said David Murphy, Tribune Media Net president. “In almost every senior-level meeting we’ve conducted recently, our customers stress the importance of the Hispanic market. By combining our national sales efforts, Hoy and TMN will make it easy for national advertisers to reach this important segment of the population.”