Hoy Wins INMA Marketing Award.

Hoy with daily editions in New York, Los Angeles and Chicago, was awarded 2nd place in the 71st International Newspaper Marketing Association (INMA) Newspaper Marketing Awards Competition and Conference held in Chicago. The piece “get creative” was recognized in the “Printed Materials: Advertising” category.

The 71st INMA Newspaper Marketing Awards, honoring excellence in newspaper marketing worldwide, were presented April 6-7 before delegates to the INMA World Congress of Newspaper Marketing in Chicago. With over a thousand entries from 206 newspapers from 37 different countries around the world, the 2006 INMA Newspaper Marketing Awards competition brought the best of the best.

The “get creative” campaign was one of several that Tribune Publishing newspapers launched in 2005 to promote their dedication to innovative advertising opportunities, including irregularly-shaped ads, shadow ads and sponsored sections. The “get creative” campaign included a glossy booklet that highlighted Hoy’s vision of advertising innovation, as well as its daily and weekly editorial sections, which were redesigned and reconfigured based on results from Hoy’s multi-market research study of Spanish-dominant consumers in New York, Los Angeles and Chicago. “We are extremely pleased to have been recognized by INMA. It is a testament to the passion for innovation that Hoy demonstrates to readers and advertisers daily,” said Javier J. Aldape, Editor and VP of Product and Audience Development.