Kathleen Haley, Director of Multicultural Marketing for HP joins us to shares what it takes to develop a thriving marketing campaign. Through a heavy guerilla and geo-targeted digital marketing push, Miami consumers were introduced to the now-famous black silhouette, which represented the space to be filled by the consumer who became the HP Insider. The winner received behind-the-scenes access to a professional basketball team and a full range of the latest HP products to share the unforgettable experience.
Creating a winning marketing campaign requires extensive planning, a unique brand idea and a strong partnership between client and agency. Based on these pillars, Dieste Inc. and HP developed the HP Insider, an award winning multicultural marketing program. Launched in October of last year, the HP Insider has been recognized so far by the advertising industry with three prestigious awards.
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