HPRA Los Angeles announces New 2020 Board With Representatives from Politics, Entertainment and Corporate America

The Hispanic Public Relations Association-Los Angeles Chapter (HPRA-LA) announced its 2020 Board of Directors and executive leadership team with PR veteran Stephen Chavez remaining at the helm as president for a third consecutive year.

“We recruited major rock stars in the PR industry to help the Los Angeles chapter continue to grow and resurge as a leading marketing professional association,” said Chavez. “LA is a unique place to do public relations because of its diversity. Our 2020 leadership team will be focused on creating networking and educational programs that connects culture with the work we do as PR professionals.”

HPRA represents forward-thinking public relations professionals with an interest in the Hispanic market by:

  •     Advancing the practice of Hispanic public relations as a marketing discipline
  •     Serving as the voice for professionals working in the Hispanic communications field nationwide
  •     Empowering its members through support, resources and education
  •     Offering scholarship opportunities to students pursuing careers in the field, awarding nearly $500,000 in scholarships over the last 30+ years

The 2020 HPRA-LA Board of Directors include:


  • President – Stephen Chavez, ChavezPR
  • Vice President/President Elect – Cynthia Zavala, mitú
  • Treasurer – Elia Verduzco, LAGRANT COMMUNICATIONS
  • Secretary -Emily Reza, Beverly Hills Sports Council


  • Kareem Cervantes, Rogers & Cowan/PMK
  • Maricela Cueva, VPE Tradigital Communications
  • Hilda M. Delgado, State Senator Lena Gonzalez
  • Maxine Enciso, Ketchum
  • Richard Garcia, Portillo Sinclair, LLC.
  • Marco Gonzalez, LBI Media/EstrellaTV
  • Brenda Herrera, The Herrera Agency
  • Jennifer Jimenez, Hill+Knowlton Strategies
  • Rachel Matos, Blue Lotus Collective
  • Denisse Montalvan, Zeno Group
  • Mashi Nyssen, Blue Shield California
  • Paula Ramirez, Andalon and Associates, Los Angeles
  • Lourdes Rodriguez, Los Angeles Department of Water & Power
  • Jaime Rojas Jr., Rojas Communications Group
  • Rudy Rubio, Latinx Network  
  • Camila Seta, Rogers & Cowan/PMK
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