Huey to lead LA Sales Team at Liberman Broadcasting.

Liberman Broadcasting, Inc. (LBI Media) announced the appointment of Mark Huey to Vice President of National Sales for the Los Angeles market. Mr. Huey will join LBI Media’s wholly owned sales force, Spanish Media Rep Team (SMRT), and will be responsible for developing network and local sales opportunities and strategies for Estrella TV, the Company’s popular Hispanic network. He will report to Mike Reid, Executive Vice President of National Sales.

“With Mark’s extensive Hispanic and General Market ad sales expertise, he is an exceptional addition to the SMRT team,” said Mr. Reid. “We’ve continued to build out our sales force with successful executives, like Mark who have strong client relationships and performance records, and opened a new office in Atlanta to support the rapid rate in which Estrella TV is expanding and growing customer demand.”

“Estrella TV’s quality and diversity sets it apart from other Spanish networks, as such an investment in the brand directly delivers customer messages to a unique, engaged Hispanic consumer base,” said Mr. Huey. “It’s an honor to be working with such a talented group at LBI Media and I look forward to representing the burgeoning network.”

Most recently, Mr. Huey served as a sales executive at Adlink Cable Advertising, LLC, a Los Angeles-based company owned by Time Warner, Charter Communications, and Cox Cable Communications, that sells media time and distributes advertising on 44 cable networks. Prior to that, he held several ad sales positions during his six year tenure at Telemundo Network Group in Los Angeles, the most recent of which entailed selling advertising for Telemundo’s 50-plus affiliated and eight O&O stations across the U.S. and Puerto Rico.