Humberto Luna is back on Hispanic Radio.

Clear Channel Radio announced that its Spanish-language programming initiative, La Preciosa Network, has named Spanish radio personality icon Humberto Luna as its new morning show host. “El Show de Humberto Luna” will launch on January 20th, airing from 4:00 AM to 10:00 AM PCT.

“Humberto Luna is recognized as one of the premiere Spanish language radio personalities. Over the past twenty-five years, his accomplishments in audience rating success and community involvement are unmatched,” said Alfredo Alonso, Senior Vice President of Hispanic Radio, Clear Channel Radio. “It’s not everyday a personality of his caliber is available and we’re extremely excited to be able to offer his unique talent to our audience.”

“El Show de Humberto Luna” will air over the La Preciosa Network, which comprises more than a dozen stations, including KPRC-FM/Monterey; KSJO-FM/San Jose; KSMY-FM/Santa Maria; KBFP-FM/Bakersfield; KDIF-AM/Riverside; KFSO-FM/Fresno; KIZS-FM/Tulsa; KWSL-AM/Sioux City; WGBT-FM/Greensboro; KTZR-FM/Tucson; KVJM-FM/Bryan; KYDZ-AM/Omaha ; and KWID-FM/Las Vegas.

“I am very proud to have Humberto come aboard,” said Alfredo Rodriguez, General Manager of La Preciosa Radio Network, Clear Channel Radio. “His vast experience, his commitment to the profession, and his unique style will undoubtedly bring La Preciosa AMD to another level of professionalism. He is a true icon and a first class act that others have tried to imitate for years.”

With a career in radio and television, Luna became the first Spanish language on-air talent to be honored with a star on the Hollywood Walk of Fame. In addition, Hispanic Business Magazine named Luna as one of the Top 100 Influencers in the Hispanic market.

“I am thrilled to join Clear Channel Radio and its La Preciosa Network and be able to reach listeners all over the country,” said Humberto Luna. “My Los Angeles show has always been graced with a loyal audience following and I look forward to making the same impact on a national level. This is an exciting moment for me and I’m delighted to become part of this accomplished group.”

Luna replaces former host Alex Lucas, who left to pursue other opportunities last month.